HHS Issues Contract Bid For "Public Health & Hope Assistance"

Webster

Administrators
Staff member
(The Guardian) The Department of Health and Human Services (HHS) is seeking a communications firm to “defeat despair and inspire hope,” bidding out a $250m contract, Politico reports.

Ahead of the elections, with 180,000 Americans dead from coronavirus, HHS wants a firm to help “deliver important public health and economic information the administration can defeat despair, inspire hope and achieve national recovery.”

From Politico: Several weeks ago, the department sent out to a number of communications firms a “performance work statement,” which lays out what work will be expected of the winning firm. The document says that the vast majority of the money will be spent from now until January.

The document also lists the goals of the contract: “defeat despair and inspire hope, sharing best practices for businesses to operate in the new normal and instill confidence to return to work and restart the economy,” build a “coalition of spokespeople” around the country, provide important public health, therapeutic and vaccine information as the country reopens and give Americans information on the phases of reopening. “By harnessing the power of traditional, digital and social media, the sports and entertainment industries, public health associations, and other creative partners to deliver important public health and economic information the administration can defeat despair, inspire hope and achieve national recovery,” the document also says.
 
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